Naming: Collaboration, Exploration, and Research - LimeRed

Naming: Collaboration, Exploration, and Research

Naming a product, service, company, or even a building is a political and complicated decision. How do you get a group of people to come together on a vision and something so subjective as a name?

For a team of analytical nerdy creative types, this is the time when design thinking and creative process is the most fun. We've named buildings, campaigns, companies, processes, and ideas. Our process is collaborative to accommodate the most political decisions, and a create fun hands-on experience for everyone.

Who is this for?

This is for people who need help with naming and designing an identity.

hands-on sessions

Our team facilitates sessions with your team, stakeholders, community — whomever you choose. Through fun, hands-on sessions, we build consensus and generate ideas.


Our team leads design research to generate and vet ideas.


We turn your chosen name or brand into design assets, if needed. No pressure! You can just have your name, too.

How it Works

Make it memorable. Make it beautiful.


A dedicated team in a change-making organization or business that values research, collaboration, and needs help with building consensus.


We meet in person at our studio and your offices if you’re in the Chicago area. If not, travel costs are additional or we can work remotely.


Your internal team, stakeholders, and end users.


One to three months.


Whole team sessions, hours of one-on-one and group expertise and facilitation, documentation, strategic planning, design assets.


Minimum $20,000 in project fees.

Picking up what we’re throwing down?

Let’s start the conversation.