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26February

Go, Team Storytelling!

By admin
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Marketing and Communications

Since humans are fascinating, there are probably good stories happening all over your business or organization. It's just a matter of collecting them. Story collecting works best as a team effort. No matter how great you are at storytelling, chances are you are not involved of...

23February

It’s a Long(er) Story: Long-Form Content

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Marketing and Communications

As a member of the last generation to be born without the Internet, I definitely used to be better at reading. I'd routinely rocket through a few books a week in high school and college, so imagine my surprise when I received a free subscription...

28January

What makes a good story

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Marketing and Communications

Our brains love stories, and luckily, the Internet is full of them. Hardly a day goes by that one of my friends doesn't post something heartwarming and awe-inspiring from Upworthy or some other positive news site. ...

21January

How do you name a building? Or an idea?

By Demetrio Cardona-Maguigad
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Brand Strategy, Design

How we developed a name for the Steve & Jamie Chen Center for Innovation & Inquiry at the Illinois Mathematics and Science Academy in Aurora, Illinois...

14January

Social Media: You’re not doing it wrong

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Marketing and Communications

I think this is one of the reasons businesses and nonprofits get scared about doing social media. Since social media is constantly changing, it's easy to get floored by a new piece of information — suddenly, you're doing Twitter wrong! You're on an outdated platform!...

06November

Advice for business owners “pursuing their passion” from a bleeding heart veteran

By Emily Lonigro
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Marketing and Communications, Social Impact

I see a lot of Facebook posts, inspirational word-illustrations and other types of one-thought memes that encourage people to “pursue their passion” in business. This is for those of you who already have taken the jump and are starting to see the cracks and for...

13September

Winning Nonprofit Ideas at the Leading Change Summit, Idea Accelerator

By Demetrio Cardona-Maguigad
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Design, Marketing and Communications, Social Impact

Like all things, it started out small....

05August

Igniting youth tech & design

By Demetrio Cardona-Maguigad
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Business Strategy, Social Impact

We here at LimeRed Studio are very fortunate to have the opportunity to collaborate with Youth Service Project’s igniTech Program to host two very bright and creative young women to join our team for the summer. ...

28July

Reframing violence in Chicago through youth-led storytelling

By Demetrio Cardona-Maguigad
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Marketing and Communications, User Research and Experience

Most of us only read stories about violence in Chicago, but for some young people, they see it happening in their neighborhoods. We're working with our friends at KOCO to reframe those narratives....

30June

Something Your Organization Can Learn from Zen Buddhist Design

By Demetrio Cardona-Maguigad
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Design, Marketing and Communications

Many years ago when I was a student in college, there was an exhibit in the city of zen buddhist sumi e paintings. The first time I visited the exhibit, I stood there for hours just staring at the works....

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Since 2004 we've been committed making things better. We work with startups, socially-conscious companies, nonprofits, foundations, institutions of higher learning. We’re dedicated to giving back and making a difference. #BtheChange