Which Newsletter Does the Job?
The traditional answer for many businesses and nonprofits is a newsletter. It seems like I don't go more than a couple days without someone inviting me to join their email list, or for something to appear in my mailbox. While it's easy to keep doing whatever...
Anatomy of a Good Newsletter: Dissecting The Sweet Pea
I was trying to think of a good newsletter example—it was a surprisingly tricky. I get a fair number of newsletters, but some of them are...
Go, Team Storytelling!
Since humans are fascinating, there are probably good stories happening all over your business or organization. It's just a matter of collecting them. Story collecting works best as a team effort. No matter how great you are at storytelling, chances are you are not involved of...
It’s a Long(er) Story: Long-Form Content
As a member of the last generation to be born without the Internet, I definitely used to be better at reading. I'd routinely rocket through a few books a week in high school and college, so imagine my surprise when I received a free subscription...
What makes a good story
Our brains love stories, and luckily, the Internet is full of them. Hardly a day goes by that one of my friends doesn't post something heartwarming and awe-inspiring from Upworthy or some other positive news site. ...
How do you name a building? Or an idea?
How we developed a name for the Steve & Jamie Chen Center for Innovation & Inquiry at the Illinois Mathematics and Science Academy in Aurora, Illinois...
Social Media: You’re not doing it wrong
I think this is one of the reasons businesses and nonprofits get scared about doing social media. Since social media is constantly changing, it's easy to get floored by a new piece of information — suddenly, you're doing Twitter wrong! You're on an outdated platform!...
Advice for business owners “pursuing their passion” from a bleeding heart veteran
I see a lot of Facebook posts, inspirational word-illustrations and other types of one-thought memes that encourage people to “pursue their passion” in business. This is for those of you who already have taken the jump and are starting to see the cracks and for...
Winning Nonprofit Ideas at the Leading Change Summit, Idea Accelerator
Like all things, it started out small....
Igniting youth tech & design
We here at LimeRed Studio are very fortunate to have the opportunity to collaborate with Youth Service Project’s igniTech Program to host two very bright and creative young women to join our team for the summer. ...