Demetrio P. Cardona-Maguigad

Partner & Design Strategy Director

Demetrio P. Cardona-Maguigad

Strategist applying co-creative, process-driven methods

Demetrio joined LimeRed in 2012 with the goal of creating experiences that guide people through the complexities of today’s world so that they can discover new connections, meaning, and possibilities. He brings over 18 years of experience in communications and design.


Demetrio is an experienced facilitator who enables group collaboration for decision-making. He’s a mentor and coach for startups and social entrepreneurs at various innovation and incubators spaces. He challenges you to think critically and use empathy to truly connect with yourself and others. When you work with him you feel listened to, valued, and understood.


He’s an incredibly passionate creator, producer, and ice-cream enthusiast. He’s lived nine other professional lives doing cool stuff like writing and producing video documentaries and composing sound scores for community theater projects in Chicago. According to his kids and lovely wife, he’s not just a regular dad, he’s a cool dad.

Demetrio Cardona Maguigad


  • Business ideation and development
  • Design strategy and production
  • Curriculum development
  • Storytelling and brand strategy




“(Emily and Demetrio) were the best speakers I’ve seen at a Today at Apple event.” – Apple


“We found that the workshops were extremely efficient and well managed, and a great deal of material was covered in a short period of time. We left each session inspired and exhausted—a good combination! With the help of Demetrio and LimeRed’s strategies, we were able to take a step back and look at CFA with fresh eyes.” – Chicago Film Archives


“LimeRed is an amazing organization with an incredibly inspiring and approachable staff. Demetrio has total command of all areas of marketing and communications, exudes passion for his job, and was inspirational as a speaker and during our one-on-one session.” – Lucky Plush


“Our work with Demetrio helped us empower not only our marketing committee but our entire board of directors with concrete resources to execute a comprehensive, organization-wide initiative toward achieving our audience engagement goals.” – Chicago Composers Orchestra


“I have and continue to recommend Lime Red Studio to everyone. I was expecting a great logo and messaging document, but I was not expecting the amazing team building opportunity the development process gave my board and staff. We were done and ready to go at it again!” – Chicago Cultural Alliance

  • Sessions, Lectures, & Courses

  • Recent Presentations

    • Activating Your Startup Idea, 1871, Apple Store Chicago
    • Business Design, MIT Jr Economic & Entrepreneurship Club at 2112
    • Games for Non-designers, 1871
    • Research Methods for Digital Product Development, 1871
    • Social Media Storytelling, 1871
    • Design Thinking for Marketing Communications, American Marketing Association
    • Designing the Social Media Experience Your Community Deserves, American Marketing Association
    • Digital Strategies for Nonprofits, NTEN
    • UX Design Review, The Entrepreneur’s Workshop at WeWork
    • ARC Arts Communication: Brand Strategy for Arts Organizations, The MacArthur Funds for Arts and Culture at the Richard H. Driehaus Foundation
    • ARC Arts Communication: Communication Strategy, The MacArthur Funds for Arts and Culture at the Richard H. Driehaus Foundation
    • ARC Arts Communication: Communications  Management, The MacArthur Funds for Arts and Culture at the Richard H. Driehaus Foundation
    • Creative Ideation for the MIT Solve Challenge, Women & Technology, 2112
    • Public Relations Writing in an “Alternative Facts” World, Keynote with Anne Marie Mitchell, Ragan Communications
  • Sessions, Lectures, & Courses

  • Previous Presentations

    • Introduction to Social Media and Digital Strategies, Columbia College Chicago
    • Idea Accelerator, co-designer and facilitator, Nonprofit Technology Enterprise Network
    • Optimizing Your Digital Presence, Nonprofit Technology Enterprise Network
    • Leading Change Summit, Nonprofit Technology Enterprise Network
    • Story-based Strategy and Analysis, The Association of Consultants to Nonprofits
    • Story-based Strategy, 501 Tech Club at Chicago Community Trust
    • Building Online Communities, Nonprofit Technology Enterprise Network
    • Participatory Design Research and Ritual of Dissent, SnapASong
    • Social Change Communication Design, LimeRed
    • Social Media and Digital Strategies, American Marketing Association
    • Story-based Strategy for Nonprofits, American Marketing Association
    • Story-based Strategy for Nonprofits, Nonprofit Leadership Summit, MN
    • From Like to Love, Measuring your Digital Strategies, Nonprofit Technology Enterprise Network, NTC
    • Social Media & PR Strategies, Columbia College Chicago