4 Reasons to Consider Rethinking Your Brand
You're thinking about whether or not you and your business or organization needs to invest in developing your brand. Here are four things you need to consider when thinking about your brand. EMERGING IDENTITY = Brand Strategy You are just starting up your business and have been...
Do It Better: Design for Social Impact
A year ago, I began my UX/UI design bootcamp at Designation. On our first day, our community director gathered all the eager, anxious students and handed us each an index card. He then told us to map out our goals for the program, and where...
Accelerate Your Startup Idea: LimeRed Partners with 1871 and Apple
This past Monday, LimeRed Studio was honored to be a part of the “Today at Apple” series, Accelerate Your Startup Idea: Business Ideation with 1871. Presented in the beautiful new Apple store on Michigan Avenue, crowds gathered as Howard Tullman of 1871 stood to introduce...
Meet Felix, a Design Expert from El Salvador
We are delighted to welcome our 2017 fellow from the Young Leaders of the Americas Initiative, Felix Castellanos. Felix is an El Salvador native and the founder and creative director at Fat Kid Studio, a graphic design and strategy agency. His work is accomplished. His...
LimeRed Archives: Discovery Process – 23 Questions to ask when starting a web redesign project
Originally published April, 2013 Most people want to jump in and start designing a website when they think: Hey, we need a new website. That is really the fastest way to make sure you are going to burn up all of your time, bust your budget...
Games for Designers & Non-Designers: Context, Ritual, & Play for Design Thinking
We lead diverse teams through collaborative design processes to solve problems. As facilitators of design sprints, we adopt methods and activities that empower everyone to participate creatively and collaboratively. Sometimes that can be tough for people, especially if it’s something they aren’t used to doing. So...
Content Builds > Content Entry
Let's stop saying content entry pls. After listening to Vox Media’s take on performance during Ethan Marcotte and Karen McGrane’s stellar Responsive Web Design podcast, one specific point stuck in my head...
Microinteractions: It’s the little things that make a great experience online
Do you notice those tiny animations and microcontent that make apps come to life? Classic examples include pull-to-refresh or slide-to-archive in mail apps. [caption id="attachment_4003" align="alignnone" width="327"] Pull to Refresh[/caption] They're not quite features, but if you want users to love your interface, they're also not optional. These actions...
Revealing the thought behind the brand: How much is too much? L.A.B.
Last week we had another L.A.B. session in which we dove deeply into our own brand. Who are we? Why do we exist? What were our first impressions of the company and how have they changed since we’ve been here? It was especially valuable since...
Tuning up for music, business, design, and tech
We all just simply love music at Lime Red....