posted on Mar 29, 2013 by brett
I want to start this post by apologizing for my ignorance as as related to my age in certain areas. I spent the earlier part of my formative years in a town whose mind is about as far removed design as can be, and any exposure I've gained in the area has been either self-taught, or through the mentorship of co-workers. Naturally this leaves holes in ones education. A hole in mine: the typefaces of ITC. Read More »
posted on Mar 25, 2013 by demetrio
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why? Read More »
posted on Mar 20, 2013 by kristi-lynn
We work with a lot of nonprofit and education clients, and one of the biggest questions we always face is, "What should we do with the donate button?" It's a tricky business asking the public for money. The organization generally wants and needs people to donate, but how can we appeal to the public without seeming entirely desperate? Well, let's see how the big guys do it, and decide if what they're doing is effective. Read More »
posted on Dec 6, 2012 by emily
Thanks for a great 2012! We're taking the last week of the year off to navel-gaze, sleep, spend time with our families and think about next year. See you in 2013! It's going to be HUGE. Read More »
posted on Nov 15, 2012 by emily
I think about rules a lot. I own a business, I’m soon to be a new mom, I have people to manage and clients to keep happy. Some rules just work: Say thank you, be on time, use really cold butter when making pie crust.
In my own life, I’ve never been one to follow arbitrary rules or listen to authority just because someone said I had to. I’ve quit jobs, had many run-ins with authority figures… the list goes on. So over the years I’ve created for myself a company and a career where I can do just about anything I want to do. Read More »
