Looking to Re-Design Your Website? Dive Into This…
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why? Read More »
Donate Buttons—Roundup
We work with a lot of nonprofit and education clients, and one of the biggest questions we always face is, "What should we do with the donate button?" It's a tricky business asking the public for money. The organization generally wants and needs people to donate, but how can we appeal to the public without seeming entirely desperate? Well, let's see how the big guys do it, and decide if what they're doing is effective. Read More »
Happy Merry Christmahanakwanzika
Thanks for a great 2012! We're taking the last week of the year off to navel-gaze, sleep, spend time with our families and think about next year. See you in 2013! It's going to be HUGE. Read More »
3 Rules we will never break. And a few times when we broke them.
I think about rules a lot. I own a business, I’m soon to be a new mom, I have people to manage and clients to keep happy. Some rules just work: Say thank you, be on time, use really cold butter when making pie crust. In my own life, I’ve never been one to follow arbitrary rules or listen to authority just because someone said I had to. I’ve quit jobs, had many run-ins with authority figures… the list goes on. So over the years I’ve created for myself a company and a career where I can do just about anything I want to do. Read More »
My new favorite thing *Nerd Alert*
So I get to try out new things all the time, but some new things have been a little bit scary, so I’ve kept away. I finally gave into one of my recent curiosities though, and my only regret is not doing it sooner. Nerd post, you've been warned. Read More »