Discovery Process: 23 Questions to ask when starting a web redesign project
Most people want to jump in and start designing a website when they think: Hey, we need a new website. That is really the fastest way to make sure you are going to burn up all of your time, bust your budget and burn out. (I honestly didn’t plan for all of those to start with B.) Read More »
If I were alive in the 1970s, I’m pretty sure ITC would have been my H&FJ.
I want to start this post by apologizing for my ignorance as as related to my age in certain areas. I spent the earlier part of my formative years in a town whose mind is about as far removed design as can be, and any exposure I've gained in the area has been either self-taught, or through the mentorship of co-workers. Naturally this leaves holes in ones education. A hole in mine: the typefaces of ITC. Read More »
Looking to Re-Design Your Website? Dive Into This…
We recently had a client that asked us to help figure out why their users were not clicking through a call to action button at the bottom of a landing page and leaving, even though users spent a good amount of time on that page. We had some ideas. But first, we had to test these ideas so we asked users, why? Read More »
Donate Buttons—Roundup
We work with a lot of nonprofit and education clients, and one of the biggest questions we always face is, "What should we do with the donate button?" It's a tricky business asking the public for money. The organization generally wants and needs people to donate, but how can we appeal to the public without seeming entirely desperate? Well, let's see how the big guys do it, and decide if what they're doing is effective. Read More »
Happy Merry Christmahanakwanzika
Thanks for a great 2012! We're taking the last week of the year off to navel-gaze, sleep, spend time with our families and think about next year. See you in 2013! It's going to be HUGE. Read More »