Three things to look at in your web analytics before redesigning your website
Our clients ask us all the time: What should we pay attention to in our analytics? My answer is always the same: It depends on what your goals are, so figure those out first! But what I want to take a look at here are three really important chunks of information that you should pay attention to all the time and especially when considering a redesign or major site update. Read More »
How to make working with images less horrible — Part 2: Easy image editing for PCs and Macs
So now that we’ve gone over how to choose image file types and resolutions, let’s talk about how we actually edit those images (without the expensive software) so that we can use them on a website. For this article, I’m going to avoid talking about Photoshop. Photoshop is great software — we use it every day — it's professional and it's expensive. We're discussing consumer-level editing (and pricing) for those of you out there that just need something quick and dirty to get the job done. Read More »
How to make working with images less horrible — Part 1: File types and resolution
We build websites that are easy to manage and update. Those updates almost always include adding, editing and moving around images. We have nifty ways of creating websites where it doesn’t matter what size image you upload, it will always be right. However, we know that working with images can be a pain in the you-know-what, especially with all the different file types and resolutions, and even more difficult when you don’t have fancy photo editing software. Well, fear not, we’re here to help! Read More »
Avoiding spam filters when sending out email newsletters
We know first hand just how much time and effort goes into creating great email newsletters. We do it for clients and ourselves. When you put in all the effort of writing, designing and coding an email blast, the last thing you want is for your message to be delivered straight to your reader’s spam box. There are a few basic steps you can take to help you get to the inbox instead. Read More »
Taking Donations Online: Making your website do the work for you
If you’re a nonprofit organization, you probably already take donations on your website. There are so many payment receiving options: GiftTool, PayPal, Authorize.net, it’s barely even worth going through them all. Just make sure you aren’t being charged a fortune per transaction! Read More »