The traditional answer for many businesses and nonprofits is a newsletter. It seems like I don't go more than a couple days without someone inviting me to join their email list, or for something to appear in my mailbox.
While it's easy to keep doing whatever you've traditionally done, mixing up your newsletter game may keep things interesting for your audience, and possibly save you time and money. Read More »
I was trying to think of a good newsletter example—it was a surprisingly tricky. I get a fair number of newsletters, but some of them are...bad. They're unclear in purpose, they're so poorly designed my eyes hurt, or they tell me about things I don't care about and sound like they're written by robots. But then I realized I get a great newsletter every week: The Sweet Pea. Read More »
Since humans are fascinating, there are probably good stories happening all over your business or organization. It's just a matter of collecting them.
Story collecting works best as a team effort. No matter how great you are at storytelling, chances are you are not involved of every facet of your organization and every client or customer interaction. The more perspectives you include, the deeper and broader your storytelling will be. Here are some tips for facilitating storytelling with your team. Read More »
As a member of the last generation to be born without the Internet, I definitely used to be better at reading. I'd routinely rocket through a few books a week in high school and college, so imagine my surprise when I received a free subscription to The Atlantic (for donating to WBEZ, because I am a cliché), and found reading a long-form article…challenging. I realized it's been awhile since I read anything that required me to commit to it.
And it felt amazing. Read More »
Our brains love stories, and luckily, the Internet is full of them. Hardly a day goes by that one of my friends doesn't post something heartwarming and awe-inspiring from Upworthy or some other positive news site. Read More »