An Agile #fail in a client-agency relationship and how we made it work for us Read More »
When most people think about working with a creative agency, Don Draper’s nostalgic, cinematic client presentations come to mind immediately. When I was watching that show I always thought to myself: this is great, but it’s doing more harm than good. Read More »
RFPs are the worst way ever to find an agency and we get them all the time. Why are they so bad?
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Our last post on branding (how much should you give away) struck a nerve with folks. It seemed like a lot of people can relate about wondering how much of your thinking to give away. We were working through our own branding process and we thought: Well, this is our IP — should we really share it? My original thought was no.
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Last week we had another L.A.B. session in which we dove deeply into our own brand. Who are we? Why do we exist? What were our first impressions of the company and how have they changed since we’ve been here? It was especially valuable since we had people who had been here just a few days and others for many years. Neat, right? Read More »